Friday, April 01, 2011

D&AD Body Shop Entry

Finally after a lot of hard work, my group and I submitted our D&AD entry for The Body Shop brief. These boards show our concept, development, and two boards showing the solution. It was important to us that we got a solid concept before we started designing the packaging, as we wanted our solution to mean more than just looking appealing.

We designed fruit stickers to show each products main natural ingredient and its origin, and then applied it to the paper wrapping as thought it was a fresh product. This allowed for a environmentally sound design while representing the natural goodness of The Body Shop.  A company whose values and products are quite literally 'Good All Over'.

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