Wednesday, January 19, 2011

D&AD Body Shop Brief

After a nice break for Christmas, and to write a dissertation, I'm back working on briefs.
For the D&AD brief i have decided to work on the Body Shop brief. I started off working alone, but after a quick brainstorm with some fellow students, we decided to work together in a group of 4.
We've been undertaking general research on the products, the body shop brand values and the shop image. We are not working on the packaging design until we get a solid concept.

I'm also writing a personal brief to work on for the next 12 weeks. More information will follow when it's all sorted.

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