A lot of candles are bought and sold at Christmas. Table decorations, advent candles, and a range of scents including cinnamon, spices, vanilla and berries. The only time we light many candles in my house is at Christmas, which makes the festive season even more special. I often find myself referring a smell as 'Christmas smell'. Most likely, it will be a candle - or turkey!
Swan matches have been around since 1883, and have very original packaging. I think it has the power of being so memorable because it is traditional and recognisable. Simple block colours, plain and not busy or cluttered.
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